Designing Process

Our designer team are on a constant mission to create beautiful and technical clothes to flatter a woman’s body, especially the bum. Relying on the fitting and experimenting with fabrics, we test everything in-house to check it really performs, with our team trying each piece out multiple times before it’s signed off. We even take a shower in our jackets to ensure they’re water resistant.

In Shape

Every collection is inspired by our visions to unlock all women’s potential beauty of sports, and this fused with chic style creates collections which are uniquely LIT. You’ll always find new prints, fashion pieces and our signature bum-sculpting leggings to take you from studio to street.
By gradually adjusting design highlights like ribbing, an LIT activewear is achieved that naturally follows the lines of the body. Compressive material hugs your body of all the right places. Every pocket, pull, and hem is constructed to help you get a better body shape.